FACILITATED WORKSHOPS
One team. One story. One plan — built in weeks, not quarters.
Expert-facilitated sessions that turn framework knowledge into aligned decisions. One hour at a time.
How it works
We start with a call to understand your situation. Then we send the relevant framework sections so your team can digest and form opinions. By the time we’re in the room, everyone is on the same page. The sessions are about making decisions together, not delivering a lecture.
One-hour sessions:
Remote via Zoom/Teams
Sales + Marketing + Leadership
BEFORE
Prep call + framework sections
30-minute call to understand your context and goals. Then we send the relevant framework chapters with guidance on what to focus on.
DURING
Facilitated sessions
One-hour sessions, typically five per workshop. Structured discussion, real decisions. No death by PowerPoint. Between sessions, we share brief alignment notes so your team stays on track and arrives at each session ready to make decisions, not relitigate the last one.
AFTER
Documented outputs
After each session, you’ll get time to work through the templates using what was discussed — capturing your team’s knowledge in a structured way. We review, suggest improvements, and use it to shape the next session.
Workshop options
Each workshop focuses on one area of alignment. Book one, or combine several to build a complete go-to-market foundation.
Foundational Workshop — Know Your Buyer
Get sales, marketing, and leadership aligned on exactly who you’re selling to — and build a shared definition of what a great prospect looks like.
Leave with a documented ICP your whole team agrees on
5 sessions
Foundational Workshop — Own Your Position
Articulate why you win deals — and what’s stopping you from winning more. Build messaging that’s easy for sales to use and hard for competitors to counter.
Leave with battlecards and positioning statements
5 sessions
Foundational Workshop — Build Your Playbook
Equip your reps with a playbook that covers every stage — discovery questions, objection handling, demo flow, and deal acceleration.
Leave with a draft playbook ready for rollout
5 sessions
Workshop — Win More Deals
Build campaigns that fill the pipeline and tactics to close what’s already in it. Identify where your deals stall — procurement, legal, CFO, champion gone quiet — and build specific plays to unstick them.
Leave with your campaign map, the roadblock matrix and acceleration tactics
5 sessions
Logistics
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Format
One-hour sessions via Zoom or Teams. Intensive format available on request.
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Attendees
Typically, 6-12 people. Sales, marketing, and a decision-maker.
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Scheduling
Sessions booked daily, weekly or fortnightly to maintain momentum.
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Deliverables
Written summary + outputs within 48 hours of final session.
Already own the framework?
All workshops include the prep call, relevant framework sections, five one-hour facilitated sessions, and guidance on your outputs throughout. If you already own the framework, we’ll deduct what you paid for it when you book your first workshop.