You've built something people want.
Revenue is growing. But growth feels harder than it should. The problem isn't your team — it's the gap between them.
19%
Faster growth when teams align
Forrester Research
70%
More revenue when you eliminate friction
Our analysis
2x
Revenue potential when you fix both
Compound effect
It’s not a people problem. It’s a system problem.
The natural instinct is to do more — more reps, more spend, more pipeline. But adding fuel to a leaky engine just burns faster. The real leverage is in fixing the leak — the gap between how marketing generates demand and how sales converts it.
Forrester found that aligning sales and marketing delivers 19% faster growth. Our analysis shows that unsticking stalled deals can unlock 70% more revenue from your existing pipeline. Do both, and the effects compound — that's the potential to double your growth rate without doubling your headcount.
Two levers. One compounding effect.
Most growth problems aren't solved by working harder. They're solved by fixing what's broken. There are two levers that actually move the needle — and when you pull both, they multiply:
Lever 1: Alignment
When sales and marketing agree on who the customer is, what story to tell, and how to measure success — you stop wasting motion on leads that were never going to close.
Forrester found this alone delivers 19% faster growth.
Lever 2: Roadblock removal
Up to 70% of revenue is trapped in deals that stalled — not because of bad products or bad people, but because buyers hit internal obstacles nobody helped them through.
Remove those roadblocks, and you unlock revenue that's already in your pipeline.
The Compound Effect
Pull both levers and the effects multiply: 1.19 × 1.70 = 2.02.
That's the potential to double your revenue without adding headcount, without burning more budget, and without running your team into the ground.
Stop refereeing. Start scaling.
Your reps know how to sell. What they often lack is the air cover they need when deals hit internal resistance. The framework gives them that — and makes sure sales and marketing walk into every conversation with the tools they built together.
This isn’t theory. It’s a complete implementation kit built by people who’ve scaled B2B tech companies, including the frameworks, templates, and worked examples you need to align sales and marketing in weeks, not quarters.
1.
Define the target together
Get sales and marketing aligned on who your ideal customer really is — not in theory, but in practice. End the lead quality debate for good.
2.
Tell one story
Create messaging that works from first touch to signed contract. Prospects hear the same story, reinforced at every stage. No more confusion. No more dropped deals.
3.
Clear the roadblocks
Map every place deals stall — procurement, legal, CFO approval, internal politics — and arm your team with the tools to move buyers through them.
A complete system your team can implement.
The Playbook
10 proven strategies used by high-growth B2B tech companies
Step-by-step implementation for each
Real examples you can model
Workshop guides for sales/marketing alignment sessions
This isn't a consulting engagement or a multi-month transformation. It's a complete implementation kit — frameworks, templates, and worked examples — that your CRO and CMO can deploy in weeks.
Sales Enablement Kit
Objection handlers for every deal stage
ROI calculator frameworks
Procurement and legal response guides
Champion enablement materials
Alignment Tools
Ideal customer profile frameworks
Lead qualification criteria builder
Shared metrics and accountability templates
Joint planning workshop agendas
Implementation Path
Week-by-week rollout guide
Milestone checkpoints
Stakeholder communication templates
Progress tracking dashboard
Support when your team needs it. No retainers when they don't.
The framework is designed to be self-service. But if your team gets stuck — or you want to accelerate — we're here.
Online Support
Quick answers when your team hits a roadblock. Async support at a fraction of consulting rates. No retainer required.
Facilitated Workshops
We run the sales/marketing alignment sessions for you. Your team participates. We handle the facilitation and keep things on track.
Executive Guidance
Strategic advice from veterans who've scaled B2B tech companies. When you need a sounding board, not a slide deck.
Fix the gap. Unlock your growth.
Few B2B tech deals stall because of the product. Trials lose momentum before the technology is proven, and your competitors reach the finish line while your team is still building the case. This framework gives your sales and marketing teams a shared system that flips the odds in your favor.
Templates and implementation guides included. From £499 — pick the level of support that works for you.
The Framework
Self-implementation toolkit
£499
One-time · Instant download
→ 10 proven strategies
→ Editable templates (ICP, battle cards, messaging)
→ Week-by-week implementation guide
→ Workshop agendas
→ Lifetime updates
Get Instant Access →
Workshop + Framework
Facilitated team implementation
£1499
Includes everything in The Framework
→ Everything in The Framework
→ 4-hour facilitated workshop
→ Custom roadblock analysis
→ Sales & marketing alignment session
→ 30-day implementation support
Book a workshop →
Strategic Advisory
Ongoing strategic partnership
From £5,000
Tailored to your needs
→ Everything in Workshop + Framework
→ Quarterly strategy sessions
→ Senior-level access
→ Custom campaign planning
→ Priority support
Discuss Your Needs →