You're going to miss forecast — and you can see it coming. So what do you do?
Pipeline looks solid. Activity is up. But when you dig into the deals, half of them haven’t moved in weeks. Procurement is “reviewing.” Legal has “questions”. The sponsor went quiet.
You know how this ends. Another quarter of explaining why.
19%
Faster growth when teams align
Forrester Research
70%
Revenue trapped in stalled deals
Our analysis
22%
Sales cycles 22% longer in past five years
Gartner
The pipeline isn’t the problem. The pipeline is where the problem becomes visible.
Your reps are working the deals. But they’re fighting the same battles over and over: prospects who can’t articulate value to their CFO, procurement teams asking for ROI data that doesn’t exist, legal raising security concerns nobody prepared for.
These aren’t objections. They’re roadblocks. And without the right tools to clear them, deals don’t die — they just... stop.
Forrester found that aligning sales and marketing delivers 19% faster growth. Our analysis shows that unsticking stalled deals can unlock 70% more revenue from your existing pipeline.
Do both, and the effects compound — that’s the potential to double your close rate from the same pipeline.
Two levers that compound.
The natural instinct is to fix forecast problems with more activity — more calls, more pipeline, more pressure. But that’s treating the symptom, not the cause. There are two levers that actually move the needle — and when you pull both, they multiply:
Lever 1: Alignment
When sales and marketing agree on what a good lead looks like, who the real buyer is, and what story to tell — reps stop wasting time on deals that were never going to close.
Forrester found this alone delivers 19% faster growth.
Lever 2: Roadblock removal
Up to 70% of revenue is trapped in deals that stalled — not because reps dropped the ball, but because buyers hit internal obstacles nobody equipped them to handle.
Give reps the tools to clear those roadblocks, and you unlock revenue that’s already in your pipeline.
Pull both levers and the effects multiply: 1.19 × 1.70 = 2.02.
That’s the potential to double your revenue without adding headcount, without more leads, and without working your team harder.
The Compound Effect
Arm your team to close what they've already earned.
Your reps know how to sell. What they don’t have is the air cover they need when deals hit internal resistance. The framework gives them that — and makes sure sales and marketing walk into every conversation with the tools they built together.
This isn’t theory. It’s a complete implementation kit: the frameworks, templates, and worked examples you need to align sales and marketing in weeks, not quarters.
1
Know exactly who you're selling to — so every deal in the pipeline earns its right to be there. Align sales and marketing on what buyers need to move forward.
Define what "qualified" really means
2
Map the roadblocks
Identify every place deals stall — procurement, legal, technical review, internal politics, CFO sign-off — and build the materials that help buyers clear each one.
3
Give your team a playbook with the messaging, objection handlers, and deal-stage tools they need to move prospects through evaluation and into closed-won.
Equip your reps
Everything your team needs to close more.
This isn’t a theory deck. It’s the complete implementation kit: frameworks, templates, and worked examples your team can use starting this week.
The Playbook
10 proven strategies used by high-growth B2B tech companies
Step-by-step implementation for each strategy
Real examples from companies who've done it
The exact questions to ask in sales/marketing alignment sessions
Alignment Templates
Ideal customer profile worksheets
Pain point and messaging frameworks
Sales playbook templates
Content mapping by buyer stage
Roadblock identification matrix
Sales Enablement Tools
Completed templates you can model
Before/after messaging transformations
Sample sales playbook pages
Real objection-handling scripts
Implementation Path
Week-by-week rollout guide
Workshop agendas for sales/marketing sessions
Stakeholder communication templates
Progress tracking checklist
Fix the gap. Unlock your growth.
Few B2B tech deals stall because of the product. Trials falter, and your competitors reach the finish line while your internal contact is still building consensus. This framework gives your team a shared system that flips the odds in your favor.
Templates and implementation guides included. From £499 — pick the level of support that works for you.
The Framework
Self-implementation toolkit
£499
One-time · Instant download
→ 10 proven strategies
→ Editable templates (ICP, battle cards, messaging)
→ Week-by-week implementation guide
→ Workshop agendas
→ Lifetime updates
Get Instant Access →
Workshop + Framework
Facilitated team implementation
£1499
Includes everything in The Framework
→ Everything in The Framework
→ 4-hour facilitated workshop
→ Custom roadblock analysis
→ Sales & marketing alignment session
→ 30-day implementation support
Book a workshop →
Strategic Advisory
Ongoing strategic partnership
From £5,000
Tailored to your needs
→ Everything in Workshop + Framework
→ Quarterly strategy sessions
→ Senior-level access
→ Custom campaign planning
→ Priority support
Discuss Your Needs →