Half your revenue is stuck in deals that should close
Not because your team isn't working hard. Because buyers are hitting internal roadblocks nobody prepared them for — and sales and marketing aren't aligned on how to help them through.
70% of revenue stuck in stalled deals
+19% growth from alignment
2x revenue when you fix both
Built from experience: 20+ years in B2B tech • Based on Forrester's research • High-growth methodologies proven to work
The growth trap nobody talks about
→ Deals stalling mid-cycle.
Prospects who seemed ready go quiet. Champions stop returning calls. Up to 70% of your revenue could be trapped in deals that should close — but aren't.
→ Sales and marketing are pointing fingers.
Sales says the leads aren't qualified. Marketing says sales isn't following up. The real problem? Different playbooks, different definitions of success.
→ You're working harder but growing slower.
More headcount. More spend. More activity. But the results aren't scaling with the effort.
Two problems. One root cause.
Stalled deals and misaligned teams are symptoms of the same thing: no shared system for how sales and marketing work together to help buyers buy.
Forrester's research shows aligned teams grow 19% faster. Our analysis shows unsticking stalled deals unlocks up to 70% more revenue. Do both, and the effects compound — that's the potential to double your results from the same effort.
A Framework that fixes both problems
We've taken everything we learned scaling B2B tech companies and distilled it into a system you can implement yourself — with support when you need it.
→ A shared definition of your ideal customer
Stop arguing about lead quality. Start focusing on prospects who actually fit.
→ Content that supports the sales conversation
So reps have what they need to help buyers navigate internal roadblocks.
→ Messaging that resonates with buyer needs
Not what you want to say — what they need to hear to move forward.
→ A repeatable process for unsticking deals
Anticipate where deals stall and equip your team to move them forward.
Ready to fix what's broken?
Get the complete system — frameworks, templates, and implementation guides — and start closing the gap between sales and marketing this week.
The Complete Sales & Marketing Alignment Framework
£597 £897
30-day money-back guarantee
Complete playbook with 10 proven strategies
Full alignment and enablement toolkit
Templates for every framework
Week-by-week implementation guide
Workshop agendas for team sessions
Lifetime access to updates
Why we built this
After 20+ years in B2B tech — watching the same problems kill growth — we got tired of seeing good teams struggle with fixable issues.
Deals stalling because nobody taught buyers how to buy. Sales and marketing fighting instead of collaborating. Founders stuck refereeing instead of scaling.
So we built what we wish we'd had: a complete framework that aligns your go-to-market around what actually closes deals. Grounded in Forrester research. Battle-tested against real-world complexity. Ready for you to implement.
Jeremy Hill
Founder, Anderson-Hill • Author, "Ten Proven Ways to Accelerate Your Growth"
What's keeping you up at night?
Click your role to see how we can help
FOR CEOs & FOUNDERS
"We're growing, but it feels harder than it should be"
You've got product-market fit. Now you need go-to-market fit.
FOR CROs & SALES LEADERS
"We have pipeline, but deals keep stalling"
You've got pipeline. Now close it.
FOR CMOs & MARKETING LEADERS
"Marketing works hard, but sales doesn't see it"
You're generating pipeline. Now make sure it converts.
