Your prospect wants to believe in you…
19%
Faster growth when teams align
Forrester
But, two things get in the way.
70%
More revenue when you eliminate friction
Our analysis
14-23
Stakeholders in the average tech purchase
Gartner Research
20+ years scaling B2B tech companies • Battle-tested across real implementations • Built on behavioral science
Where deals die
Your deal is dead, but nobody told you
Your prospects run into unexpected technical challenges applying new technology to their own scenario. Questions surface. Integration issues appear. Without support, they move on to the next product.
You're still in their evaluation spreadsheet. They still take your calls. But they've already mentally moved on. According to Gartner, 75% of buyers say they'd prefer not to involve a salesperson — yet when they go it alone, most regret it.
Your champion faces 14-23 skeptics
Prospects who successfully trial your product face a second challenge. They must now convince 14-23 decision-makers who weren’t part of the discovery. These stakeholders experience the same pain in different ways. They have their own priorities. They have concerns about fit, ROI, and risk.
74% of buying teams experience “unhealthy conflict” during this process. Your champion is stuck in the middle.
Sales and marketing aren't consistently pursuing the same prospects
While these two deaths are killing deals, your sales and marketing teams are making the problem worse. Sales chases one set of prospects. Marketing targets another. Different definitions of who you can win. Different playbooks. Different success metrics.
Research from Forrester shows that aligned teams grow 19% faster. Fix friction and you unlock 70% more revenue. Do both, and the effects compound.
Two problems. One root cause.
Stalled deals and misaligned teams are symptoms of the same thing: no shared system for how sales and marketing work together to help buyers buy.
Forrester's research shows aligned teams grow 19% faster. Our analysis shows unsticking stalled deals unlocks up to 70% more revenue. Do both, and the effects compound — that's the potential to double your results from the same effort.
A Framework that fixes both problems
We've taken everything we learned scaling B2B tech companies and distilled it into a system you can implement yourself — with support when you need it.
→ A shared definition of your ideal customer
Stop arguing about lead quality. Start focusing on prospects who actually fit.
→ Content that supports the sales conversation
So reps have what they need to help buyers navigate internal roadblocks.
→ Messaging that resonates with buyer needs
Not what you want to say — what they need to hear to move forward.
→ A repeatable process for unsticking deals
Anticipate where deals stall and equip your team to move them forward.
What's keeping you up at night?
Click your role to see how we can help
FOR CEOs & FOUNDERS
"We're growing, but it feels harder than it should be"
You've got product-market fit. Now you need go-to-market fit.
FOR CROs & SALES LEADERS
"We have pipeline, but deals keep stalling"
You've got pipeline. Now close it.
FOR CMOs & MARKETING LEADERS
"Marketing works hard, but sales doesn't see it"
You're generating pipeline. Now make sure it converts.
Stop losing deals you should win
These frameworks show you where trials stall, where champions lose internal support, and which metrics predict sustainable growth. Editable templates and implementation guides included.
Whether you need the frameworks alone (from £399), a facilitated workshop (£1,499), or comprehensive support—pick your starting point.
