OUR FRAMEWORK
Built for B2B tech teams tired of losing deals they should have won.
The book and a complete implementation kit — editable templates and worked examples for every step you can put into practice, and guidance for the rest — built for how buyers make decisions.
THE PRODUCT
How it fits together
The framework follows the ten proven ways set out in the book. Where a step lends itself to a template, you get an editable slide and a worked example showing it finished. Where it’s a matter of judgement, the book walks you through it.
That’s the whole product: the book carries the thinking, and the kit turns the steps that can be built into slides you’d otherwise spend weeks creating from scratch.
The 10 strategies inside
Each strategy comes with full explanation, step-by-step implementation guidance, and worked examples you can adapt for your business.
1. What marketing actually does for you
Guidance
2. Focus on your strengths
What you offer, why change now, why customers buy from you.
Template
3. Define your ideal customer
Target those who need your product the most - and most likely to buy.
Template
4. Build messaging that resonates
Key messaging document, FAB, elevator pitch, descriptions
Template
5. Align sales and marketing
Shared funnel definitions and conversion weighting
Template
6. Implement sales playbooks
Deliverables mapped to each stage of the buyer’s journey
Template
7. Run campaigns that work
A joined-up, multi-stage campaign map
Template
8. Create content that engages
Guidance
9. Accelerate your sales cycles
KPIs, QBRs, and removing the roadblocks that stall deals
Guidance
10. Light fires: create a sales inferno
Guidance
30-day money-back guarantee
We remove friction for our buyers the same way this framework helps you remove it for yours — starting with a free preview, a money-back guarantee, and the freedom to start at whatever level is right for you.
If it isn’t what you expected within 30 days, we’ll refund you in full. And if you upgrade to a workshop, the cost of the framework is deducted from the price.
PLUS
The chapter we almost didn’t publish
The extended guide on accelerating stalled deals has helped more than one client grow 10× in a single year.
“The Crown Jewels we should never give away”
“Most B2B tech deals stall not because the product isn’t good enough, but because the buying process breaks down.”
— Jeremy Hill, Founder, Anderson-Hill
How the implementation works
The process and the slides are ready the day you buy. The framework lays out a clear running order, with review points along the way, so you always know the next step. Most teams complete core implementation in 4-6 weeks — that’s your team applying the framework, not building it.
What’s included:
→ The complete book - all ten proven ways
→ A complete implementation kit (PowerPoint, fully editable)
→ ~ 20 ready-to-edit templates, each with a worked example
→ Project-setup template to get the right people involved
→ Step-by-step guidance for the judgement-led steps
→ A clear running order, with team review points along the way
→ The “Crown Jewels” stalled-deal material
→ Lifetime access to updates
Fix the gap. Unlock your growth.
Sales teams do better work when they have something solid to work from. This framework gives everyone — your people and the partners you work with — a shared system for how deals actually get closed. Built on how B2B buyers genuinely make decisions.
From £499. Start with the framework. Upgrade when you’re ready.
The Framework
Self-implementation toolkit
£499
One-time · Instant download · 30-day guarantee
Less than a designer would charge to build the slides alone — and that’s before anyone’s worked out what they should say.
→The book — all ten proven ways
→~20 editable templates, each with a worked example
→Guidance for the judgement-led steps
→ A clear running order with team review points
→ Lifetime updates
* Get your money back when you upgrade to the workshop
Most popular
Workshop
Facilitated team implementation
£1499 £1995
Includes everything in the Framework
→ Everything in the Framework
→ Live 1-hour facilitated workshop sessions
→ Custom roadblock analysis
→ Sales & marketing alignment session
→ 30-day support included
Strategic Advisory
Ongoing strategic partnership
From £7,500
Tailored to your needs with the workshops and framework
→ All three foundational workshops + Framework
→ Senior-level access to experienced advisors
→ Custom campaign planning
→ Priority support
→ Quarterly strategy sessions
Questions
What if we want help?
The framework is self-service, but we offer optional workshops and advisory support if you want hands-on help.
What format are the files?
The guide is available in both PDF and Kindle KFZ format. The templates are PowerPoint so you can customize them. Everything downloads immediately after purchase.
What if it doesn’t work for us?
30-day money-back guarantee on the framework. If you don’t see value, email us for a full refund. No hoops.
Doesn’t apply to service engagements such as workshops. Full details in our returns policy.