Your best leads are dying in sales cycles you can't see
Marketing did its job. The lead was qualified. The demo went well. Then... silence. Three months later, it’s marked “closed-lost” and nobody can tell you why.
Fixing this isn’t about generating more pipeline. It’s about converting the pipeline you already have.
70%
Revenue trapped in stalled cycles
Deals that went dark. Proposals waiting for sign-off that never comes. The pipeline is there—it's just not moving.
19%
Growth gap from misalignment
The difference between companies where sales and marketing reinforce each other—and those where they contradict each other.
65%
Sales reps can't find content to send prospects
Marketing creates it. Sales can't find it. And the prospect moves on. It's just not reaching buyers at the moment it matters most.
The real problem isn't your pipeline. It's what happens to it.
You’re measured on pipeline contribution. The natural pressure is to optimize for volume — more MQLs, more demos, more leads handed to sales.
The story changes between marketing and the sales conversation.
Prospects got excited, only to be confused by the conversation that followed.
Nobody anticipated the objections
Deals die during legal review, procurement, or technical evaluation because no one equipped the buyer to navigate these stages. Our own analysis suggests that 70% or more opportunities die in this chasm.
Attribution breaks down
Marketing’s contribution becomes hard to measure when deals stall mid-cycle — even when the leads were exactly right.
Forrester found that aligned teams grow 19% faster. Fix friction and unlock 70% more revenue. Do both, and the effects compound.
Close the gaps where deals go to die.
Sales and marketing need to agree on three things: who you're selling to, what they care about, and what stops them from buying.
1.
Define the real buyer
Not a generic persona. The actual human who signs off, what keeps them up at night, and what they need to believe before they’ll move.
2.
Align the story
One message from first touch to signed contract. Prospects hear the same story, reinforced at every stage.
3.
Remove the roadblocks
Map every place deals stall and arm your team to address them before they become deal-killers.
Everything you need to make it happen.
Complete implementation kit: frameworks, templates, and worked examples to align sales and marketing in weeks, not quarters.
The Guide
10 proven strategies used by high-growth B2B tech companies
Step-by-step implementation for each strategy
Real examples from companies who've done it
The exact questions to ask in sales/marketing alignment sessions
The Templates
Ideal customer profile worksheets
Pain point and messaging frameworks
Sales playbook templates
Content mapping by buyer stage
Roadblock identification matrix
Worked Examples
Completed templates you can model
Before/after messaging transformations
Sample sales playbook pages
Real objection-handling scripts
The Implementation Path
Week-by-week rollout guide
Workshop agendas for sales/marketing sessions
Stakeholder communication templates
Progress tracking checklist
Two teams, one story
Few B2B tech deals stall because of the product. Prospects get excited by your campaign, then confused by the sales conversation that follows — because marketing and sales haven’t yet built a shared story. Your competitors reach the finish line while the gap between you remains open. This framework gives your teams a shared approach that flips the odds in your favor.
Templates and implementation guides included. From £499 — pick the level of support that works for you.
The Framework
Self-implementation toolkit
£499
One-time · Instant download
→ 10 proven strategies
→ Editable templates (ICP, battle cards, messaging)
→ Week-by-week implementation guide
→ Workshop agendas
→ Lifetime updates
Get Instant Access →
Workshop + Framework
Facilitated team implementation
£1499
Includes everything in The Framework
→ Everything in The Framework
→ 4-hour facilitated workshop
→ Custom roadblock analysis
→ Sales & marketing alignment session
→ 30-day implementation support
Book a workshop →
Strategic Advisory
Ongoing strategic partnership
From £5,000
Tailored to your needs
→ Everything in Workshop + Framework
→ Quarterly strategy sessions
→ Senior-level access
→ Custom campaign planning
→ Priority support
Discuss Your Needs →