OUR FRAMEWORK
Built for B2B tech teams tired of losing deals they should have won.
A complete implementation kit — editable templates and worked examples for every step — built for how buyers make decisions.
THE FRAMEWORK
How it fits together
The framework follows the ten proven ways set out in the card deck. Where one of the ways lends itself to a template, you get an editable slide and a worked example showing it finished. Where it calls for guidance instead, the deck walks you through it.
That’s the whole product: the card deck carries the thinking, and the kit turns the eight steps into slides you’d otherwise spend weeks creating from scratch.
The Ten Proven Ways
Each comes with a full explanation and step-by-step guidance — and where a way suits a template, an editable slide and a worked example you can adapt for your business.
1. What marketing actually does for you
Guidance
2. Focus on your strengths
What you offer, why change now, why customers buy from you
Template
3. Define your ideal customer
Target those who need your product the most — and are most likely to buy
Template
4. Build messaging that resonates
Key messaging document, FAB, elevator pitch, descriptions
Template
5. Align sales and marketing
Shared funnel definitions and conversion weighting
Template
6. Implement sales playbooks
Deliverables mapped to each stage of the buyer’s journey
Template
7. Run campaigns that work
A joined-up, multi-stage campaign map
Template
8. Create content that engages
Guidance
9. Accelerate your sales cycles
KPIs, QBRs, and removing the roadblocks that stall deals
Guidance
10. Light fires: create a sales inferno
Guidance
BUILT ON RESEARCH FROM:
Forrester Research, Inc. — sales / marketing alignment
Gartner, Inc. — B2B buying-group behavior
Binet & Field — marketing effectiveness
Sutherland, Shotton & Harhut — behavioral science
30-day money-back guarantee
We remove friction for our buyers the same way this framework helps you remove it for yours — starting with a free preview, a money-back guarantee, and the freedom to start at whatever level is right for you.
If it isn’t what you expected within 30 days, we’ll refund you in full. And if you upgrade, the cost of the framework comes off your first workshop.
How the implementation works
The process and the slides are ready the day you buy, for less than a designer would charge to build the slides alone. The framework lays out a clear running order, with review points along the way, so you always know the next step. The core is designed to take 4–6 weeks — that’s your team applying the framework, not building it.
What’s included:
→ The card deck — all ten proven ways
→ 20 ready-to-edit PowerPoint templates, each with a worked example and step-by-step guidance
→ How to restart deals that have gone quiet
Fix the gap. Unlock your growth.
Sales teams do better work when they have something solid to work from. This framework gives everyone — your people and the partners you work with — a shared system for how deals actually get closed. Built on how B2B buyers genuinely make decisions.
Start with the framework. Upgrade when you’re ready.
The Framework
Self-implementation toolkit
£750 + VAT
One-time · Instant download · 30-day guarantee
→ The card deck — all ten proven ways
→ 20 editable templates, each with a worked example
→ Lifetime updates
* Cost deducted from your first workshop
Recommended
Workshop
Facilitated team implementation
£2,000 + VAT
Includes everything in the Framework
→ Sales and marketing alignment built into every session
→ Live 1-hour facilitated workshop sessions
→ 30-day support included
Marketing leadership, without the full-time hire
A marketing director, without the full-time hire
From half a day a week
Billed monthly · 30 days’ notice
→ Strategy set and owned, not just advised
→ Hands-on with campaigns, messaging and sales enablement
→ A bridge to your next hire, or an ongoing arrangement
Questions
What if we want help?
The framework is self-service, but we offer optional workshops and advisory support if you want hands-on help.
What format are the files?
The card deck comes as a PDF, which you can send to your Kindle. The templates are PowerPoint, so you can customize them. Everything downloads immediately after purchase.
What if it doesn’t work for us?
30-day money-back guarantee on the framework. If you don’t see value, email us for a full refund. No hoops.
Doesn’t apply to service engagements such as workshops. Full details in our returns policy.