Everything you need to align your team and close more deals.
A complete implementation kit — strategies, templates, and worked examples — ready to deploy in weeks.
The framework that changes how buyers think
Whether you’re implementing the framework yourself or working with us directly using our workshops and guidance, everything is built on the same foundation: decades of real-world experience scaling B2B tech companies, best practice distilled from the teams that consistently win, and behavioral science that explains why buyers do what they do — not what they say they do.
The 10 strategies inside
Each strategy comes with full explanation, step-by-step implementation guidance, and worked examples you can adapt for your business.
1. Ideal Customer Profile
Define who you're really selling to — and get sales and marketing aligned on what "qualified" actually means.
2. Pain Point Mapping
Identify the specific problems your buyers face and the language they use to describe them.
3. Key Messaging Framework
Build messaging that resonates with buyer needs — not what you want to say, but what they need to hear.
4. Competitive Positioning
Articulate why you're different in ways that matter to buyers — without badmouthing competitors.
5. Content Mapping
Ensure sales has the right content for every stage of the buyer's journey — no gaps, no redundancy.
6. Sales Playbook Development
Create a repeatable playbook so every rep tells the same story and handles objections consistently.
7. Objection Handling
Document the objections your team hears most and build proven responses for each.
8. Roadblock Identification
Map where deals stall — procurement, legal, CFO approval — and why.
9. Buyer Enablement
Arm your champions with the tools to sell internally — ROI calculators, exec summaries, security docs.
10. Deal Acceleration
Specific tactics to unstick stalled deals and shorten your sales cycle.
Ready-to-use templates
Every strategy comes with PowerPoint templates you can customize for your business. No starting from scratch.
ICP Worksheet
Define your ideal customer
Competitive Battlecards
Win against key competitors
Objection Handlers
Responses to top objections
Pain Point Matrix
Map problems by persona
Content Map
Content by stage + persona
Roadblock Matrix
Identify + solve deal blockers
Messaging Framework
Core narrative + proof points
Sales Playbook
Rep-ready sales guide
ROI Calculator
Help buyers build the case
Want to see before you buy?
Preview the book, or our framework templates →
Plus: The chapter we almost didn't publish
The extended guide on accelerating stalled deals has helped more than one client grow 10× in a single year.
"The Crown Jewels we should never give away"
That's what our team called it. It's the distillation of everything we've learned about why deals really stall — and exactly how to unstick them.
How implementation works
The framework includes a week-by-week rollout guide. Most teams complete core implementation in 4-6 weeks.
WEEKS 1-2
Foundation
ICP, pain points, and core messaging
WEEKS 2-3
Alignment
Sales/marketing workshops and playbook
WEEKS 3-4
Enablement
Content mapping and objection handling
WEEKS 4-6
Acceleration
Roadblock removal and deal unsticking
What's included:
Complete guide with all 10 strategies
Step-by-step implementation for each
Full template library (PowerPoint)
Worked examples for every framework
Week-by-week rollout guide
Workshop agendas + facilitation notes
The "Crown Jewels" stalled-deal chapter
Lifetime access to updates
One framework. Three ways in.
Most B2B tech deals are won or lost before the product gets a fair hearing. Trials lose momentum before the technology is proven. Your internal contact is still building the case when your competitors reach the finish line. This framework gives your sales and marketing teams a shared system that flips the odds in your favor.
Templates and implementation guides included. From £499 — pick the level of support that works for you.
The Framework
Self-implementation toolkit
£499
One-time · Instant download
→ 10 proven strategies
→ Editable templates (ICP, battle cards, messaging)
→ Week-by-week implementation guide
→ Workshop agendas
→ Lifetime updates
Get Instant Access →
Workshop + Framework
Facilitated team implementation
£1499
Includes everything in The Framework
→ Everything in The Framework
→ 4-hour facilitated workshop
→ Custom roadblock analysis
→ Sales & marketing alignment session
→ 30-day implementation support
Book a workshop →
Strategic Advisory
Ongoing strategic partnership
From £5,000
Tailored to your needs
→ Everything in Workshop + Framework
→ Quarterly strategy sessions
→ Senior-level access
→ Custom campaign planning
→ Priority support
Discuss Your Needs →
Questions
What if we need help?
The framework is self-service, but we offer optional workshops and advisory support if you want hands-on help.
What format are the files?
The guide is available in both PDF or Kindle KFZ format. The templates are PowerPoint so you can customize them. Everything downloads immediately after purchase.
What if it doesn't work for us?
30-day money-back guarantee. If you don't see value, email us for a full refund. No hoops.