ABOUT US
We help B2B tech companies grow — without the guesswork.
Anderson-Hill exists to give growing technology companies the sales and marketing expertise they need, when they need it, without the overhead of a full-time hire or the risk of an expensive agency.
What we believe
Too many tech companies struggle with sales and marketing — not because they lack talent, but because they lack alignment. Sales blames marketing for bad leads. Marketing blames sales for not following up. Meanwhile, the customer gets lost in the middle.
"Marketing exists to make sales easier."
That's not a slogan — it's how we approach every engagement. When sales and marketing share the same story, the same targets, and the same definition of success, everything gets easier. Deals close faster. Pipelines become predictable. Teams stop fighting and start winning.
Our job is to help you get there.
Why we started Anderson-Hill
After twenty years in B2B tech — building marketing functions, driving growth, and watching the same mistakes repeated across company after company — we decided to do something about it.
We'd seen great products fail because of poor positioning. We'd watched promising startups burn through runway on marketing that didn't connect to sales. We'd sat in too many meetings where sales and marketing talked past each other.
So we wrote down what actually works. Not theory — the practical stuff that moves the needle when you're trying to grow a B2B tech company. We turned it into a framework, then built workshops and support around it.
The goal isn't to replace your team or become your agency. It's to give you a proven starting point and the support to make it work — so you can focus on building your business.
Who we work with
We work with B2B technology companies — typically £5M to £100M in revenue — who are serious about growth but don't have unlimited resources to figure it out through trial and error.
CEOs
Who want sales and marketing aligned and accountable
CROs
Who need marketing that actually helps close deals
Marketing Leaders
Who want a proven framework to build on
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Our commitments
A tree for every hour
For every hour of consulting we deliver, we plant a tree. It's a small thing, but it adds up.
1% for the planet
We invest 1% of our revenue in projects designed to remove CO₂ from the atmosphere.
Ready to get started?
Our framework is the best place to begin. It's everything we know about B2B sales and marketing — in one place.