Nothing moves without you in the room. That’s what caps how fast you can grow.
Most days, it’s a good feeling. It isn’t something a bigger company can run on.
1.
Who you sell to lives in different heads, differently
Everyone can describe your best customer. No two descriptions are quite the same, so the pipeline fills with near-misses.
2.
The answer the buyer needed only existed in your head
It was in a conversation you had once, and the buyer needed it this week.
3.
The thing that would help is still on the list
Everyone who could pick it up is already carrying something with a customer waiting on the other end.
Everything waits for an hour of your time. There aren’t enough of them.
Two things are happening at once. What the company sells, who it sells to and why it wins are all things you know — and most of it has never been written down.
So every question comes to you. Some of them should: what the buyer meant, why the deal turned. Most shouldn’t. They’re general questions about how the selling gets done. They come to you anyway. Nobody else has time.
The second thing is quieter. Where the definition of the buyer lives in someone’s head rather than in a document, everyone who joins learns a slightly different version, and the pipeline fills with opportunities that were never going to convert.
A buyer isn’t moving through a funnel. They’re trying to solve something quickly and carefully at once, and they stop the moment they haven’t got what the next step needs. Where the answer already exists, they keep moving. Where it waits for you, the wait costs you the deal.
19%
Slower growth where teams don’t align
Forrester Research, Inc.
Remove friction and revenue rises.
In our client work, we’ve seen it rise by 70% and more.
70%
Get what you know onto paper without writing it from scratch.
Slide templates that turn what’s in your head into a key messaging document the whole team can work from. You fill them in rather than build them.
Doing it yourself costs more in hours than this costs in pounds.
£750 + VAT. Yours to run without us.
View the 55-card deck free. We take the friction out of buying from us for the same reason we take it out of buying from you.
Two other ways in.
Online Support
from £249 a month
Questions by email, answered by people who have run sales and marketing for companies selling to buyers like yours.
→ Five questions a month
→ Cancel any time
→ Up to one month’s allowance carried over
Marketing Execution
Quoted per project
Senior hands for the work that never reaches the top of the list. The page that answers the objection, the launch, the case study.
→ One piece of work at a time, or several
→ A clear quote before anything starts
→ No retainer, no long contract
Also available — A Workshop, £2,000 + VAT. Your people in the same sessions, getting what you know into a form the team can use.
Stop being the answer to everything.
Tell us what keeps landing on you and we’ll tell you what we’d do first.
Built by a team that has sold for Software AG, Business Objects (now SAP) and ClickSoftware.
Not quite you? For Founders & CEOs · For Sales · For Marketers