You have a product that sells. Too many of the deals that should close, don’t.
The gap between the revenue you’re generating and the revenue you could be generating is almost always a process problem — not a product one.
19%
Faster growth when teams align
Forrester Research, 2020
70%
More revenue when you eliminate friction
Our analysis
2x
Revenue potential when you fix both
Compound effect
It’s not a people problem. It’s a system problem.
The natural instinct is to do more — more reps, more spend, more pipeline. But adding fuel to a leaky engine just burns faster. The real leverage is in fixing the leak — the gap between how marketing generates demand and how sales converts it.
Forrester found that aligning sales and marketing delivers 19% faster growth. Our analysis shows that unlocking stalled deals generates 70% more revenue from your existing pipeline. Do both, and the effects compound — that’s the potential to double your growth rate without doubling your headcount.
Two levers. One compounding effect.
Most growth problems aren’t solved by working harder. They’re solved by fixing what’s broken. There are two levers that actually move the needle — and when you pull both, they multiply:
Lever 1: Alignment
When sales and marketing agree on who the customer is, what story to tell, and how to measure success — you stop wasting motion on leads that were never going to close.
Forrester found this alone delivers 19% faster growth.
Lever 2: Roadblock removal
Up to 70% of revenue is trapped in deals that stalled — not because of bad products or bad people, but because buyers hit internal obstacles nobody helped them through.
Remove those roadblocks, and you unlock revenue that’s already in your pipeline.
The Compound Effect
Pull both levers and the effects multiply: 1.19 × 1.70 = 2.02.
That’s the potential to double your revenue without adding headcount, without burning more budget, and without running your team into the ground.
Your reps can sell. Remove the obstacles that stop them.
Your reps know how to sell. What they often lack is the air cover they need when deals hit internal resistance. The framework gives them that — and makes sure sales and marketing walk into every conversation with the tools they built together.
1.
Define the target together
Get sales and marketing aligned on who your ideal customer really is — not in theory, but in practice. End the lead quality debate for good.
2.
Tell one story
Create messaging that works from first touch to signed contract. Prospects hear the same story, reinforced at every stage. No more confusion. No more dropped deals.
3.
Clear the roadblocks
Map every place deals stall — procurement, legal, CFO approval, internal politics — and arm your team with the tools to move buyers through them.
It’s a complete implementation kit — frameworks, templates, and worked examples — that your CRO and CMO can deploy in weeks, not quarters:
THE PLAYBOOK
Ten strategies used by teams that consistently win — with step-by-step guidance to run each one.
ALIGNMENT TOOLS
So sales and marketing agree on who to target, what to say, and how to measure it.
SALES ENABLEMENT KIT
The air cover your reps need when deals hit resistance.
IMPLEMENTATION PATH
Up and running in weeks — with clear milestones so nothing falls through the cracks.
The framework is built to be implemented without us. But if you want a sounding board, a facilitated workshop, or senior strategic advice — we’re there whenever you need us.
30-day money-back guarantee
We remove friction for our buyers the same way this framework helps you remove it for yours — starting with a free preview, a money-back guarantee, and the freedom to start at whatever level is right for you.
If it isn’t what you expected within 30 days, we’ll refund you in full. And if you upgrade to a workshop, the cost of the framework is deducted from the price.
PLUS
The chapter we almost didn’t publish
The extended guide on accelerating stalled deals has helped more than one client grow 10× in a single year.
“The Crown Jewels we should never give away”
“Most B2B tech deals stall not because the product isn’t good enough, but because the buying process breaks down.”
— Jeremy Hill, Founder, Anderson-Hill
GET STARTED
Two teams, one story.
This framework gives everyone — your people and the partners you work with — a shared system for how deals actually get closed. Based on how B2B buyers genuinely make decisions.
Built from 25 years at the sharp end of B2B tech.
Anderson-Hill was founded by Jeremy Hill, who spent a quarter-century scaling technology businesses — including roles at Software AG, Basho, and Business Objects, where Dave Kellogg — one of the most respected minds in B2B SaaS growth — was CMO, and where he regularly shared his thinking with his team.
Everything in this framework comes from that experience. Not theory. Not a methodology built in a classroom. The strategies that actually move pipeline, distilled into something your team can implement.
Want to see before you buy?
Read the first two chapters free, or preview the framework templates — then decide.
Fix the gap. Unlock your growth.
Sales teams do better work when they have something solid to work from. This framework gives everyone — your people and the partners you work with — a shared system for how deals actually get closed. Built on how B2B buyers genuinely make decisions.
From £499. Start with the framework. Upgrade when you’re ready.
The Framework
Self-implementation toolkit
£499
One-time · Instant download· 30-day guarantee
→ 10 proven strategies
→ Editable templates (ICP, battle cards, messaging)
→ Week-by-week implementation guide
→ Workshop agendas
→ Lifetime updates
* Get your money back when you upgrade to the workshop
Most popular
Workshop
Facilitated team implementation
£1499 £1995
Includes everything in the Framework
→ Everything in the Framework
→ Live 1-hour facilitated workshop sessions
→ Custom roadblock analysis
→ Sales & marketing alignment session
→ 30-day support included
Strategic Advisory
Ongoing strategic partnership
From £7,500
Tailored to your needs with the workshops and framework
→ All three foundational workshops + Framework
→ Senior-level access to experienced advisors
→ Custom campaign planning
→ Priority support
→ Quarterly strategy sessions