The leads are there. Why aren’t they converting?

Marketing did its job. The lead was qualified. The demo went well. Then nothing. Weeks later it's marked ‘closed-lost’ — and no one can tell you why.

The fix isn’t just generating more pipeline. It’s about converting the pipeline you already have.

See how it works ↓

70%

Revenue trapped in stalled cycles

Anderson-Hill analysis

19%

Growth gap from misalignment

Forrester Research, 2020

60-70%

Marketing content that never reaches a sales conversation

Forrester Research

The real problem isn't your pipeline. It's what happens to it.

You’re measured on pipeline contribution. The natural pressure is to optimize for volume — more MQLs, more demos, more leads handed to sales. But quantity without conversion just means more work for the same result.

The story changes between marketing and the sales conversation
Prospects get excited by your campaign, then confused by the follow-up. If marketing and sales aren’t working from the same messaging, the gap between first touch and first call is where deals start to die.
The buyer hits obstacles nobody prepared them for
Deals stall during legal review, procurement, or technical evaluation because no one equipped the buyer to navigate these stages. Our analysis suggests that 70% or more of opportunities are lost here.
Your contribution becomes invisible
When deals stall mid-cycle, marketing’s contribution disappears from the data — even when the leads were exactly right. You can’t prove what worked, and it becomes difficult to defend the budget that generated it.

Forrester’s research shows aligned teams grow 19% faster. Our analysis shows unlocking stalled deals generates up to 70% more revenue. Do both, and the effects compound — that’s the potential to double your results from the same pipeline.

Close the gaps between pipeline and revenue.

Sales and marketing need to agree on three things: who you're selling to, what they care about, and what stops them from buying.

1.

Define the real buyer

Not a generic persona. The actual human who signs off, what keeps them up at night, and what they need to believe before they’ll move.

2.

Align the story

One message from first touch to signed contract. Prospects hear the same story, reinforced at every stage. No more confusion. No more dropped deals.

3.

Remove the roadblocks

Map every place deals stall and arm your team to address them before they become deal-killers.

Everything you need to make it happen — frameworks, templates, and worked examples to align sales and marketing in weeks, not quarters.

THE GUIDE

Ten strategies used by high-growth B2B tech teams — with real examples you can model, not hypotheticals.

THE TEMPLATES

So sales and marketing agree on who to target, what to say, and what content belongs at every stage.

WORKED EXAMPLES

Completed templates showing before-and-after messaging transformations — and the objection handlers that close deals.

IMPLEMENTATION PATH

Up and running in weeks — with workshop agendas and milestones so nothing falls through the cracks.

The framework is built to be implemented without us. But if you want a sounding board, a facilitated workshop, or senior strategic advice — we’re there whenever you need us.

30-day money-back guarantee

We remove friction for our buyers the same way this framework helps you remove it for yours — starting with a free preview, a money-back guarantee, and the freedom to start at whatever level is right for you.

If it isn’t what you expected within 30 days, we’ll refund you in full. And if you upgrade to a workshop, the cost of the framework is deducted from the price.

PLUS

The chapter we almost didn’t publish

The extended guide on accelerating stalled deals has helped more than one client grow 10× in a single year.

“The Crown Jewels we should never give away”

“Most B2B tech deals stall not because the product isn’t good enough, but because the buying process breaks down.”

— Jeremy Hill, Founder, Anderson-Hill

GET STARTED

Everything you need to make it happen.

This framework gives your team a shared system for turning pipeline into revenue — based on how B2B buyers genuinely make decisions.

Built from 25 years at the sharp end of B2B tech.

Anderson-Hill was founded by Jeremy Hill, who spent a quarter-century scaling technology businesses — including roles at Software AG, Basho, and Business Objects, where Dave Kellogg — one of the most respected minds in B2B SaaS growth — was CMO, and where he regularly shared his thinking with his team.

Everything in this framework comes from that experience. Not theory. Not a methodology built in a classroom. The strategies that actually move pipeline, distilled into something your team can implement.