Deals are stalling that shouldn’t be. It’s not a people problem
Pipeline looks solid. Activity is up. But when you dig into the deals, half of them haven’t moved in weeks. Procurement is “reviewing”. Legal has “questions”. The sponsor went quiet.
You know how this ends. Another quarter of explaining why.
19%
Faster growth when teams align
Forrester Research
70%
Revenue trapped in stalled deals
Our analysis
22%
Longer sales cycles over the past five years
Gartner
The pipeline isn’t the problem.
It’s where the problem becomes visible.
Your reps are doing everything right. But they’re fighting the same battles over and over: prospects who can’t articulate value to their CFO, procurement teams asking for ROI data that doesn’t exist, legal raising security concerns nobody prepared for.
These aren’t objections. They’re roadblocks.
Without the right tools to clear them, deals don’t die — they just stop. And a pipeline full of stopped deals is the hardest thing to explain to a board.
1.19 × 1.70 = 2.02
Aligned teams close 19% more. Unlocking stalled deals generates up to 70% more revenue.
Pull both levers and the effects compound — that’s the potential to double your close rate from the same pipeline.
Two levers. One compounding effect.
The natural instinct is to fix forecast problems with more activity — more calls, more pipeline, more pressure. But that’s treating the symptom, not the cause. There are two levers that actually move the needle — and when you pull both, they multiply:
Lever 1: Alignment
When sales and marketing agree on what a good lead looks like, who the real buyer is, and what story to tell — reps stop wasting time on deals that were never going to close.
Forrester found this alone delivers 19% faster growth.
Lever 2: Roadblock removal
Most stalled deals aren’t lost — they’re stuck.
Give reps the tools to clear technical roadblocks, procurement, legal, CFO, and internal politics, and you unlock the revenue already in your pipeline.
Arm your team to close what they’ve already earned.
Your reps know how to sell. What they need is air cover when they hit internal resistance. The framework gives them that — and makes sure sales and marketing walk into every conversation with the tools they built together.
It’s a complete implementation kit: the frameworks, templates, and worked examples you need to align sales and marketing in weeks, not quarters.
1
Define what "qualified" really means
Know exactly who you’re selling to — so every deal in the pipeline earns its right to be there. Align sales and marketing on what buyers need to move forward.
2
Map the roadblocks
Identify every place deals stall — procurement, legal, technical review, internal politics, CFO sign-off — and build the materials that help buyers clear each one.
3
Equip your reps
Give your team a playbook with the messaging, objection handlers, and deal-stage tools they need to move prospects through evaluation and into closed-won.
Everything your team needs to unlock stalled deals — frameworks, templates, and worked examples they can use starting this week.
THE PLAYBOOK
Ten strategies used by teams that consistently close — with step-by-step guidance so your reps always know what to do next.
ALIGNMENT TEMPLATES
So sales and marketing agree on who to target, what qualified looks like, and what story to tell at every stage.
SALES ENABLEMENT TOOLS
The objection handlers, ROI frameworks, and champion materials your reps need when deals hit internal resistance.
IMPLEMENTATION PATH
Up and running in weeks — with clear milestones so nothing falls through the cracks.
The framework is built to be implemented without us. But if you want a sounding board, a facilitated workshop, or senior strategic advice — we’re there when you need us.
30-day money-back guarantee
We remove friction for our buyers the same way this framework helps you remove it for yours — starting with a free preview, a money-back guarantee, and the freedom to start at whatever level is right for you.
If it isn’t what you expected within 30 days, we’ll refund you in full. And if you upgrade to a workshop, the cost of the framework is deducted from the price.
PLUS
The chapter we almost didn’t publish
The extended guide on accelerating stalled deals has helped more than one client grow 10× in a single year.
“The Crown Jewels we should never give away”
“Most B2B tech deals stall not because the product isn’t good enough, but because the buying process breaks down.”
— Jeremy Hill, Founder, Anderson-Hill
GET STARTED
Fix the gap. Unlock your pipeline.
This framework gives your team a shared system for turning stalled deals into closed-won — based on how B2B buyers genuinely make decisions.
Built from 25 years at the sharp end of B2B tech.
Anderson-Hill was founded by Jeremy Hill, who spent a quarter-century scaling technology businesses — including roles at Software AG, Basho, and Business Objects, where Dave Kellogg — one of the most respected minds in B2B SaaS growth — was CMO, and where he regularly shared his thinking with his team.
Everything in this framework comes from that experience. Not theory. Not a methodology built in a classroom. The strategies that actually move pipeline, distilled into something your team can implement.
Want to see before you buy?
Read the first two chapters free, or preview the framework templates — then decide.
Fix the gap. Unlock your pipeline.
Sales teams do better work when they have something solid to work from. The same goes for good agencies. This framework gives everyone — your people and the partners you work with — a shared system for how deals actually get closed. Built on how B2B buyers genuinely make decisions.
From £499. Start with the framework. Upgrade when you’re ready.
The Framework
Self-implementation toolkit
£499
One-time · Instant download· 30-day guarantee
→ 10 proven strategies
→ Editable templates (ICP, battle cards, messaging)
→ Week-by-week implementation guide
→ Workshop agendas
→ Lifetime updates
* Get your money back when you upgrade to the workshop
Most popular
Workshop
Facilitated team implementation
£1499 £1995
Includes everything in the Framework
→ Everything in the Framework
→ Live 1-hour facilitated workshop sessions
→ Custom roadblock analysis
→ Sales & marketing alignment session
→ 30-day support included
Strategic Advisory
Ongoing strategic partnership
From £7,500
Tailored to your needs with the workshops and framework
→ All three foundational workshops + Framework
→ Senior-level access to experienced advisors
→ Custom campaign planning
→ Priority support
→ Quarterly strategy sessions